A survey by Capgemini found that 60% of business executives strongly advocated generative AI. Every industry – healthcare, manufacturing, banking, finance, etc., is tapping into the potential of generative AI technology. Retail, which is data-rich and touches customers’ lives directly, also finds some game-changing use cases for generative AI. The time is ripe for leveraging generative AI in Retail and embracing transformation. In this article, let’s explore five ways you can use AI technology for a competitive edge. Five use cases for generative AI in Retail Enhance CX with personalized product recommendations Imagine walking into a store and the products on display are tailored specifically to your preferences and needs. You would be more likely to buy, wouldn’t you? As a retailer, you can leverage generative AI to analyze your customers’ past shopping behavior, browsing history, and even social media activity to create hyper-personalized product rec...
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